While winning concepts usually require creative ideas and innovative approaches, the presentation of the concept relies heavily on it’s often maligned cousin, consistency. You may be familiar with the famous misquote by Ralph Waldo Emerson: “Consistency is the hobgoblin of … Continue reading Nothing foolish about consistency
“We can add some pretty pictures if we have room at the end.” I have heard this more times than I care to remember. It usually comes in response to me asking about a team’s plan for what illustrations to … Continue reading Make room for pictures
“Can my proposal be shorter than the page limit?” I get that question more often than I would have ever guessed. Quite a few proposal writers take any page limit as a suggested length. As a result, they worry that … Continue reading You are not in high school anymore
Putting the most important information first seems like an obvious strategy, when you know your reader is pressed for time. Of course you want them to get your key point before their attention wanders. So why do so many proposal … Continue reading Forget inverted pyramids
When writing proposals, you are less likely to win if you assume your proposal is about you. You are the one who is asking for funding and your record of accomplishments and expertise are going to determine whether you get … Continue reading It’s not about you
Rolf Danner 